A Fictitious Superhero—
Alertizen is a fictional superhero created for a brand & identity class. The assignment was to create a superhero character with a full back story. Class members were then randomly assigned each other’s superhero characters to develop their brand identity.
Alertizen’s superpower is the ability to locate lost or missing persons with GPS accuracy. A first responder—a beacon of hope for those that are desperate to locate their missing loved one. The badass exterior conceals the compassionate, concerned individual behind the masked helmet.