LUSH Fresh Handmade Cosmetics —
Illustrations
In my contract with Lush, I had the opportunity to work on various projects related to product labels, retail signage, and illustrations. Lush is known for its vibrant and ethical body products, and my role was to ensure North American compliance in terms of label design and typography. Throughout these projects, I worked closely with the Lush Brand Team to ensure that the designs aligned with the company's values and brand image.
One of the key projects I worked on was creating custom illustrative portraits for the employees who made each Lush product. These portraits were then turned into stickers and placed on the product labels. This personalized touch not only showcased the pride and craftsmanship of the compounders but also served as a brand-building symbol for Lush. It added a human element to the products and highlighted the dedication of the individuals behind their creation.
Additionally, I had the opportunity to create characterizations of popular Lush products for internal promotions. These illustrations brought the products to life, giving them a personality and making them more relatable. The goal was to create engaging visuals that would capture the attention of Lush employees and promote a sense of excitement and enthusiasm around the products.
credits
LUSH Fresh Handmade Cosmetics